Structured products are playing a pivotal role in the investment strategies of Asian investors amid the extreme market uncertainty and volatility arising from the tariff crisis.

Although structured products maintained decent growth in 2024 as investors diversified their portfolios, the asset class was overshadowed in relative terms by the strong performance of equities and fixed income.

In 2025, however, the demand for structured products is rising as more investors are reportedly allocating to structured products in the wake of the volatile swings in equities and fixed income, which result from US President Donald Trump’s tariff announcements and the unpredictable nature of his policies.

​Although the latest data on the volume of structured products sold in Asia-Pacific is not yet available, trends observed in 2024 indicate that the market has been experiencing significant growth.​

Data from structuredretailproducts.com, an online industry newsletter, shows that total sales of structured products in the region ( excluding China ) reached US$257.1 billion in 2024, marking a nearly 14% increase from the previous year. ​

Short-term investments remained dominant, with products having a tenor of less than one year accounting for over 72% of the market. Autocallable yield enhancement products were particularly favoured; they cornered more than 50% of the market in 2023 and maintained their strong performance into 2024. ​

Leading structured product manufacturers and distributors in the region also launched new products that reflect the growing appetite for structured products among Asia-Pacific investors.

On July 18 2024, for example, Credit Suisse ( by then already acquired by UBS ) issued the US$145 million Class A1-SU Senior Secured Floating Rate Notes due 2043, which were listed on the Singapore Exchange ( SGX ).

The step-up notes capture upward movement in interest rates while maintaining downside limits and are in demand by investors seeking rate-sensitive income amid shifting central bank policy in 2024-2025. These notes were recognized under the SGX Sustainable Fixed Income initiative, highlighting their alignment with sustainable investment principles.

In December 2024, Société Générale also launched the US Stock-Linked Structured Certificates on SGX to provide thematic exposure to US equities, including the “Magnificent Seven”, despite the wild swings in the US equity market.

Also last year, BNP Paribas launched Taiwan's first credit-linked green notes, which allow investors to gain exposure to credit risk while ensuring that the proceeds are directed towards environmentally sustainable projects.