Hong Kong-based Raffles Family Office has entered into a three-year partnership with renowned football club Juventus, starting from the 2020/2021 season. Under the agreement, RFO will be the club’s official partner across five markets in Asia where the company is operating, including Greater China and Singapore.
The partnership will see RFO and Juventus collaborate on a range of branding and marketing campaigns including exclusive incentives for RFO’s ultra-high-net-worth clients, business partners and employees.
Juventus, the only Italian club to have won the country’s top-tier Serie A football division nine years in a row, will aim to bring its First Team members to Asia in the upcoming seasons.
Chiman Kwan, RFO founder and chief executive officer, comments: “Raffles Family Office is proud to support Juventus and become one of the club’s strategic partners in Asia. The RFO-Juventus partnership is an emblem of the shared beliefs that both organizations live by – the importance of safeguarding family legacies, the value of dedication and unity and the tradition of innovating to conquer new horizons. We are excited to be associated with Juventus, which embodies our core ideal to create true value through exceptional execution in a dynamic and fun culture.”
Giorgio Ricci, chief revenue officer of Juventus, says: “We are happy to welcome Raffles Family Office as an addition to the Juventus family. This innovative collaboration represents Juventus’ open and diverse strategy towards partnering with brands. Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia.”
Adds Juventus APAC managing director Federico Palomba: “This partnership, which is one of the very first since the establishment of our APAC Branch in late 2019, truly demonstrates the significant success of our presence in the market – particularly in Greater China. It also demonstrates immense value of the club’s awareness and assets and Raffles Family Office’s expansive network."