BNY Mellon has named Geoff Yu as its new primary market strategist for Europe, the Middle East and Africa ( EMEA ) with the task of providing clients with insight and analysis into market developments.

Yu, a fluent Mandarin speaker, is an experienced media commentator and is expected to be a frequent guest on financial news outlets and a regular contributor to BNY Mellon’s daily Aerial View market commentary series.

He joins BNY Mellon from UBS Wealth Management, where he most recently served as UK chief investment officer, managing a team that specialized in UK-focused research.

Prior to this, he served as the head of foreign exchange strategy for UBS, in addition to a number of other positions in London, Zurich and Singapore during his 14 years with the firm.

Based in London, he will report to Daniel Tenengauzer, head of markets strategy.